Pillow

Soft launch toolkit

Open the door gently.

Pillow is a tiny waitlist and invite desk for indie products. Collect emails, drip early access codes, and warm people up before launch day.

Request early access See the flow

Pretty waitlist pages

Drop a branded signup page in minutes. Double opt-in, UTM tags, and a referral score so friends jump the queue.

Invite codes on a drip

Release access in batches. Cap daily invites, pause if support gets busy, and revoke a code in one click.

Warm-up notes

Send short onboarding drips before people touch the product — what changed, how to start, when the doors open wider.

Calm pricing

Nest
$0

One active launch

  • 1,000 waitlist seats
  • Basic invite drip
Studio
$19/mo

For shipping makers

  • Unlimited waitlists
  • Referral boosts
  • Custom domain